Why didn't you think of this?

How I got a blank book to the top of the Amazon charts.
By Shed Simove
Here’s how I published a bestseller in just nine days (and made a million authors instantly hate me). I stared at my computer screen. There, sitting in my inbox was an email that confirmed the world around me had gone totally and utterly, bone-fide, stark-raving, strait-jacket wearing, mad. I read the first line. It said:
“Shed! Your book is number 44 on Amazon… Congratulations!”
Now, most authors would delight at this news, and of course I most certainly was thrilled, but in my case, the book in question was a little bit different to other books. And that’s why my jubilation was, well, let’s say, mixed in with a healthy dose of disbelief and abject bewilderment. Because, my book, entitled What Every Man Thinks About Apart From Sex is completely and utterly blank.
That’s right, you read that correctly, my book contains two hundred pages and each one has absolutely nothing printed on it.
Astonishingly, at that moment, I made publishing history. It was the first time since records began that a blank book had got into the top 50 on a bestseller chart.
So, how on earth did a blank book become a worldwide bestseller? The background behind this is a tale of ambition, attention to detail and marketing – and it reveals secrets for anyone writing a book, or indeed selling any product or service.
Ever since I can remember, it’s been my fierce desire to write a bestselling book. For me, books have enormous worth. The ability of an author to inform, amuse, move and inspire is a hugely valuable and worthwhile pursuit. To this end, I’d worked hard, but hardly set the publishing word alight. The first book I got published was a little gift book called Presents Money Can’t Buy – 50 thoughtful (and very cheap) ideas to show someone you care about them. This took a long time to write and persuade a publisher to jump on board (more than 50 rejections) and, eventually when it was published; it went on to sell very modesty indeed. Or, more precisely, it bombed.
Read the entire story here.

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